Long term Canada programmes at Greystone College, Toronto

While giving participants an overview of marketing concepts and terminology, this course examines the importance of marketing for businesses and society in general. You will learn the basics of making a marketing plan, understanding the marketing mix and the importance of consumer relationships. In English, you will gain confidence in addressing the basic needs of businesses in planning, developing and managing products, pricing, distribution channels and promotion.

Students will take the International Business and Marketing courses to complete this certificate. They will learn about business in a global context, and will explore the fundamentals of effective marketing planning and strategies.

Marketing (4 weeks)
This course is designed to provide students with an introduction to marketing concepts and terminology. It examines the importance of marketing within organizations and society in general. Participants will study the major components of a marketing plan, the marketing mix and consumer relationships. They will learn how to address companies' basic needs in planning, developing and managing products, distribution channels, promotion and pricing.

International Business (4 weeks)
This course introduces students to globalization and to the value-adding activities of businesses in the current global economy. First, they will discuss the impact of national cultures on doing business globally. In addition, they will analyze the external forces that impact businesses, international organizations, legal and labor forces in the global context. Further, the course will focus on strategic alliances and on the impact of rapid environmental changes on strategic planning for international business.

For more information, check out the “Canada Professional Certificates” page.

Organizational Behaviour (4 weeks)
An in-depth introduction to organizational behaviour and how related theories can be applied in today’s business environment. Learn about how the behaviour of individuals and groups can affect a business, then apply the theory and develop managerial competencies including motivation, teamwork, leadership and decision making.

Managerial Communications (4 weeks)
Communication skills are essential for anyone wishing to succeed in business. This course explores the role of communication in business and cross-cultural environments. Participants develop formal writing skills and prepare to deliver a business presentation.

For more information, check out the “Canada Professional Certificates” page.

Introduction to Management (4 weeks)
Learn about the key concepts of management and the functions of managers in a professional environment. Enhance your understanding of management processes including planning, organizing, directing and driving organizational activities. This course will help build core competencies necessary for future management courses.

Business Law (4 weeks)
Learn the language of the law. Students on this course receive an overview of basic legal terminology, particularly relating to business law. There is a particular focus on contract law as contracts are at the heart of international business. Case studies will be used alongside examples taken from current news reports. The course includes field trips to the law courts.

For more information, check out the “Canada Professional Certificates” page.

This programme is recognised by the CIM (Canadian Institute of Management). The CIM is a national association that recognizes managers and management programmes for credits. After completion of the course, the school will help you to gain this recognition. This Diploma consists of 4 courses (certificates):

• Organizational Behaviour (4-week course)
• Managerial Communications (4-week course)
• Introduction to Management (4-week course)
• Business Law (4-week course)

Upon completion of the Diploma in Supervisory Management, participants will have a solid foundation in the key business, communication, interpersonal and leadership skills required for effective supervisory management. In addition the course delivers planning, organisational and logistical skills alongside the basic legal knowledge required to manage people. Case studies, classroom discussion, field trips, presentations and group projects further enhance the experience.

For more information, check out the “Canada Professional Certificates” page.

This Diploma consists of 6 courses (certificates):

• Organizational Behaviour (4-week course)
• Managerial Communications (4-week course)
• Introduction to Management (4-week course)
• Business Law (4-week course)
• International Business (4-week course)
• Marketing (4-week course)

This course delivers an excellent understanding of the essentials of business management. Upon completion of the course, participants will be prepared to enter the contemporary world of business management. The course looks in-depth at global issues and students will use presentations, team projects and individual research to further their skills and knowledge.

For more information, check out the “Canada Professional Certificates” page.

Diploma in Customer Service
If you’re interested in a career in tourism, hospitality or retail, this course will prepare you. Lasting 26 weeks (or 48 weeks for the evening programme), the course features modules such as basic IT skills, customer interaction, providing information and assistance and job search preparation. During the course, students will learn how to handle customer complaints, work in a team and provide information to customers.

For more information, check out the “Canada Professional Certificates” page.

Choose a specific career path in the hospitality industry and obtain an official certificate through this exciting programme! This course will help you define your goals and find a successful job in this fast-growing sector. Learn how to manage housekeeping operations or front office functions, supervise a team of hospitality professionals or coordinate an event. Your professors will also teach you how to write an effective CV and cover letter, as well as how to perform best in an interview, preparing you for a wide range of positions.

For more information, check out the “Canada Professional Certificates” page.

This programme is specially designed for students who want to work in marketing, sales or public relations within the hospitality industry. You’ll gain skills and knowledge about specific topics such as market segmentation, advertising, public relations, market research and pricing. At the end of the course, you’ll receive an official certificate that will help you find a job in the hospitality and tourism industry (for example as a marketing assistant or public relations coordinator).

For more information, check out the “Canada Professional Certificates” page.

This intensive programme will give you a 360° view of companies in the hospitality industry, their needs and how to manage them. By acquiring foundational knowledge in different areas of the hospitality management field (such as front desk operations, housekeeping, food & beverage management, administration, event coordination, guests services, etc.), you’ll be able to choose your career path in this fast-growing industry. This course will prepare you for a wide range of positions and will also give you an internationally recognized certification.

For more information, check out the “Canada Professional Certificates” page.